Instagram doubles down on reels as TikTok expands towards longer videos

Instagram, Adam Mosser said in a recent statement that the platform would not be followed during the distant video content. This decision is drastically opposed to the recent competitor's TIK Movement, which is expanded to longer video and is the basis for an interesting match. Sun  '' Stand on a short content form

Mosser asked if Instagram would pay more attention to the issue of long -format videos, and the Mosser's answer was ready. \ He said, "The answer is not" and then studied the causes of the decision of this strategy. Mosser explained that Instagram nuclear focus has about two main features: "one: connect you with friends. Two: Help you explore your interests, usually through a short video. Say," You watch a great video that makes loud laughs from the comedian, Who does a little and you send it to someone you know it laugh as loud as you. ”

This interaction, according to Mosseri, is the core of Instagram identity. He argued that long-form video could potentially undermine this core function: "If you watch a 10- or 20-minute video, you see less content from friends, you interact less with your friends, and you're actually less likely to send that content or video to a friend."

Mosseri further clarified, "We don't want to go after that business because connecting people with friends is part of our core identity, and we don't want to undermine that by going after longform video."