Google's Cookies, AI's Hype, and Turkish Airlines' Biz Class Bet

Google's unexpected pivot on cookies, industry leaders' dismay over the use of artificial intelligence in travel, and why Turkish Airlines doesn't believe in premium economy. Seth Borko, head of research at Skift, said Google's move will help smaller travel advertisers. Borko noted that big companies are already developing ways to better use their data to track consumers in case cookies go away.

Meanwhile, Brian Herniman, CEO of digital agency From, criticized Google's explanation for the decision, saying it acknowledged that it is beholden to big advertisers. But Amber Carpenter, an executive director of VTrips Rental Real Estate, said Google did not affect tourist brands much.

In addition, sightseeing brands are further demonstrating how to use AI. But three hotel tech executives say artificial intelligence hasn't lived up to the hype, writes travel tech reporter Justin Dawes. Adam Harris, CEO of Cloudbeds, said the artificial intelligence tools being pushed by hotel tech companies aren't as good as the companies claim. Meanwhile, the founder of Mews Richard Valtre said that there was little innovation on AI.

Staynotouch Jacob Messina said that AI would help workers to repeat tasks, which would really release them innovative. Finally, dozens of airlines offer premium economy seats, but Turkish Airlines is not one of them, writes Airlines editor Gordon Smith. Turkish Airlines President Ahmet Borat explained why the airline is not interested in offering premium economy class, which it discontinued in 2016. Borat said Turkish Airlines believes its prices are already affordable for business travelers, so there is no need for premium economy class. The airline has revealed details of an all-new suite dubbed "Crystal Business Class," which offers direct aisle access for all passengers, sliding doors for added privacy, and 76-inch flat-flat beds.