YouTube is developing new tools to safeguard creators against AI copycats

YouTube is developing new tools that use generative AI to give creators on the platform more control over content that copies their voice or likeness. In an announcement, YouTube said the new likeness management technology will help protect creators and partners while enabling them to "harness the creative potential of AI" by promoting responsible AI development. The first tool, called "synthetic singing identification technology," will help artists and creators automatically detect and moderate YouTube content that uses generative AI to imitate their singing. 

YouTube says the tool exists within its existing Content ID copyright identification system and that it plans to test it in a pilot program next year. The announcement follows YouTube's move last November to give music labels the ability to remove AI clones of musicians. The rapid improvement and availability of AI-generated music tools has raised concerns among artists about their use for plagiarism, editing and copyright infringement. In an open letter published earlier this year, more than 200 artists, including Billie Eilish, Pearl Jam and Katy Perry, described unauthorized imitations created by artificial intelligence as "an assault on human creativity" and called for greater responsibility over its development to protect artists' means of survival.

A separate tool is also in the works to identify deepfakes of the faces of creators, actors, musicians and athletes on the platform. The system is still in active development and YouTube has not indicated when it is expected to turn. YouTube also promises to separate any reduction from the platform to create AI tools. "It is clear that for us, it is clear that the creator's access to the content of the creator is violating the service conditions," the platform states. Thousands of Navy YouTube video artificial intelligence systems. Protection from this activity includes blocking scrapers from access to YouTube and investing in cleaning detection systems. 

"As AI evolves, we believe it should enhance human creativity, not replace it," YouTube said in a statement. "We're committed to working with our partners to ensure future advancements amplify their voices, as we continue to address challenges and build barriers to achieve our shared goals."» YouTube also said it is developing ways to give creators more choice over how third-party AI companies can use their content on the platform, and that it plans to share more details later this year.