Apple's Big AI Event: What It Means for the Future

Apple has just launched its first generative artificial intelligence feature for the iPhone, ushering in a new era for the company.At its annual Worldwide Developers Conference on Monday, the company unveiled the first tools powered by Apple Intelligence, from personalized Genmoji to a smarter Siri that can answer questions about your schedule, content and more.

It also announced a partnership with ChatGPT creator OpenAI to support these features.While the partnership could give the company a much-needed boost, Apple's alliance with a company and technology that has yet to gain public trust, facing criticism for accepting user input and incorporating it into ChatGPT's data set, could give the company a boost. some challenges.

Apple emphasizes the privacy and security during the demonstration, stating that most AI features will be completed on the phone, so the input is far from a distant server cloud.

In the next few years, AI can strictly stimulate iPhone sales and services as users are waiting for their equipment and uncertain consumer economic environment longer (especially in China). The company also faces regulatory scrutiny in Washington, D.C., and chipmaker Nvidia this week recognized it as the second-largest public company in the United States.

The company said it was impressed with the generative AI tools on the market, but wanted to make it more personal with privacy in mind. "As we strive to create these incredible new features, we want to ensure that the results reflect the core principles of our products, which are powerful enough to help you do the things that matter most to you," said Apple CEO Tim Cook. It should be intuitive and easy to use. This should be integrated into your product experience. "

AI, AI and more AI

Apple covers the generated AI, which is a buzzing artificial intelligence formThis allows Siri to perform special tasks, such as reminding you of detailed questions about photos or answers to the weather, news or trivial questions taken on the device a few years ago. It can also perform more complex tasks, such as reacting when the user's mother's plane lands by analyzing previously emailed information. It could learn the user's preferences over time and react accordingly. This is no different than what some competitors are already implementing in their build tools. Siri can also automatically and seamlessly adapt to users based on speech, audio and natural language, as well as images and contextual cues.

Users can also create personalized images, such as taking a photo of their mother and turning it into a stylized cartoon version by adding a superhero cape. It can perform cross-app operations, including asking the software to pull all photos of family members and retrieve and analyze data from multiple apps, such as taking into account on-screen content such as email or calendars. If the meeting is scheduled, Apple Intelligence can process appropriate personal data and view E -Past that your child is sent the day before the consideration and warns users if there may be a conflict.

On the question and the issue that follows the head, Cook once again said that the company is very serious about privacy and security with the list of new technologies. "We believe that the role of artificial intelligence is not to replace users, but to empower them," he said. "When you think about what's possible, it has to be contextualized by experience and intuitive, and it has to be informed by your personal background and what's known about you. If you're going to do that, you have a big responsibility."

Beyond AI

Apple kicked off its iOS 18 portion of the event by highlighting new controls and personalization coming to iOS 18, including a revamped look for all icons when in Dark Mode, a new shade color that compliments wallpaper, and a redesigned Control Center. that is available from the lock screen, so you can swap out the flashlight icon for other tools.

Apple said it's also doubling down on privacy and security, such as allowing users to "lock" certain apps, making them accessible only through Face ID, Touch ID or a user's passcode.

 The feature could be especially helpful to protect apps like a banking app, an insurance app, or if you’re handing your phone over to show off photos or get someone’s phone number. Users can now also “hide” an app, so it will show up only in a locked, hidden folder. And media from hidden apps won’t show up anywhere else on their phone. Text messages are getting a bump, too. The company says it will soon let people send text messages via satellite, even if they don't have a cell phone or WiFi connection.

 Apple is also adding one of the most requested features to iMessage: the ability to schedule messagesiPhone users can now record and create call logs directly from the phone app. All participants are notified when the call is being recorded.

Other product updates

The company also rolled out software updates to other products, including the Mac, AirPods and the Apple Watch.

Apple showed off its latest MacOS software, Sequoia, with a handful of new productivity features. For example, Phone Mirroring sends iPhone alerts directly to your laptop and appears right next to your Mac's notifications.

MacOS will also support the ability to arrange open windows on the screen into specific areas, e.g. side by side – a concept popularized by Microsoft Windows. Video conferencing gets a presentation view so users can see what they want to share before sharing. Apple also introduced a call background replacement feature that allows users to hide laundry behind it. Meanwhile, AirPods users can answer or reject calls simply by nodding or shaking their head. Tracking signs of new life on the Apple Watch can alert users if they might be sick based on signals like body temperature and heart rate.

Vision Pro update

Just a few months after its launch, Apple showed off a few upgrades coming to the software that powers its Vision Pro mixed reality headset.During its most recent earnings call, Cook said more than half of the Fortune 100 companies have already bought an Apple Vision Pro. "[We're] exploring innovative ways to use it to do things that weren't possible before," he added.

Vision OS 2 promises users a richer experience, such as a larger display for workstations, new hand gestures that let you check battery life or open the home screen, and delve into photos in your library thanks to improved devices. machine learning that provides more natural depth. The company says it's also adding more features for users to record room footage

Apple is also offering Vision Pro in several countries this summer, including the UK, China, Japan, Singapore and Australia. The upgrade could also boost sales of the pricey Vision Pro, which starts at $3,499. Demand for Apple's new headphones has reportedly been weak.