Google’s Gemini AI will be all over the Paris Olympics broadcast

Google has earned itself the title of “Official AI Sponsor of Team USA,” and you’ll be reminded of it frequently when broadcasts of the 2024 Olympics begin on July 26. NBCUniversal's partnership with Google will allow many of the company's artificial intelligence capabilities to take center stage during the event. The broadcast will include Google Maps 3D views of venues such as Versailles, Stade Roland Garros and the Aquatics Centre, as well as information on what events will be taking place at each location. The images are derived from the immersive views added to Maps in recent years, which depict certain landmarks and areas of interest with photorealistic models.

As part of the deal to promote Gemini and Google’s other AI tools, announcers and commentators will squeeze Google Search AI Overviews into broadcast segments by trying to answer Olympic and Paralympic questions. Between this and the AI-generated Al Michaels recaps, hopefully, it all works better than the time it told us to add glue to our pizza or said that we should expose all of the film in a camera to fix a jam. In addition, comedian Leslie Jones will ask Gemini to help her learn a new sport and other scripted activities, while five Olympic and Paralympic athletes will use Gemini, Google Lens and Circle to Search to appear in the “Explore Paris through social videos and sen- campaign. video at night and an immersive Google Maps display.