Apple explores a subscription approach for 'Apple Intelligence': Report

California tech giant Apple is set to expand its revenue streams with the introduction of Apple Intelligence, a suite of artificial intelligence (AI) features unveiled at the recent Worldwide Developers Conference (WWDC) 2024. This includes Siri powered by AI-like enhancements. tools embedded in all apps and an innovative image playground for creating creative images. While Apple has confirmed that these advanced AI features will initially be available for free to owners of compatible devices, reports suggest that it may switch to a subscription-based model in the future. According to insights from Bloomberg's Mark Gurman in the Power On newsletter, Apple may launch a premium service called "Apple Intelligence+" that offers exclusive artificial intelligence features for a monthly fee, similar to existing subscription services such as iCloud and Apple Music.

The move comes amid a strategic pivot by Apple to strengthen its software and service offerings amid a plateau in growth in hardware sales. Factors contributing to this shift include slower device upgrade cycles, less pronounced hardware innovation, and increased device durability. Apple's partnership with OpenAI, which reportedly includes revenue sharing from AI subscription services, underscores its commitment to leveraging AI to drive future revenue growth. In addition, the introduction of Private Cloud Compute promises to extend AI capabilities to older devices by using Apple's cloud servers for computing tasks. According to reports, when Apple is preparing to launch Apple Intelligence on the iPhone 15 Pro and iPhone 15 Pro Max, industry observers predict that further development of AI drive technology can reshape how consumers interact with devices.

At the same time, this technology giant has officially specified its three iconic products such as "Vintage." In the classification of Apple, if the product is sold on the market for more than five years, but less than seven years, you can earn retro labels. If a product is no longer manufactured for more than seven years, it is classified as obsolete. Older products may still be eligible for repair subject to parts availability, while hardware services are no longer supported for older products.