Airtel uses AI to address India's huge spam call problem

Bharti Airtel, India's second-largest telecom operator, on Wednesday said that it will roll out an AI-powered spam detection solution for all its customers in order to arrest the raging problem of spam calls and messages in the country.

This is India's first network-based AI-powered spam detection system, claimed the company.This feature will remind Airtel customers in real time to doubt that spam calls and text messages are automatically activated at no extra cost. Airtel in India has about 387 million wireless reservations. The Indians have long been struggling with a brutal spam block. A recent start -up study found that 95% of users report that they receive unwanted calls every day, and at least three such intrudes per day. The government's Do Not Disturb (DND) registration has proven ineffective, with 90% of registered users still suffering from spammers, a study has found.

Gopal Vital, managing director and CEO of Bharti Airtel, said the telecom operator spent 12 months building a new spam detection system. “Spam has become a menace for customers,” he said. Airtel said the new system employs a dual-layer protection mechanism, filtering communications at both the network and IT systems layers. Airtel data scientists apparently developed a patented algorithm that analyzes various parameters, such as call models, call frequency and duration in real time, says the company.

This solution to the AI ​​processes stunning 1.5 billion reports and 2.5 billion calls every day and can identify 100 million potential spam calls and 3 million spam SMS reports every day, the company said. In addition to filtering, the AI ​​system scans text message content for malicious links and cross-references them with a centralized repository of blacklisted URLs. This additional layer of protection is designed to prevent users from accidentally clicking on suspicious links, a common means of fraud and phishing attempts. .

India's problem with spam calls is more than just an annoyance. There has also been a significant increase in the number of Indians reporting calls from scammers impersonating government agencies, delivery services and credit providers.