OpenAI made ChatGPT’s search engine functionality available without requiring users to log in, positioning it as a direct competitor to search engines like Google and Bing. The change allows users to freely search the web while providing a list of sources used to provide answers.
The interface has also been updated to resemble traditional search engines, displaying maps, images of local attractions, and short descriptions. By removing the login requirement, ChatGPT’s search becomes more accessible and user-friendly, competing with alternatives like Perplexity AI, which similarly offers login-free search and integrates with TripAdvisor for reviews and hotel information.