Infosys Aster, AI-Powered Marketing Suite for Global Enterprises Launched

Multinational IT giant Infosys on Tuesday launched a new marketing suite for businesses that will offer artificial intelligence (AI) analytics and other tools to boost sales and improve repeat customers. Called Infosys Aster, the suite is aimed at both business-to-business (B2B) and business-to-consumer (B2C) businesses. It offers more than 400 assets and an ecosystem of more than 50 partners worldwide. Infosys Aster is currently available worldwide. It is worth noting that the TCS (Tata Consultation Service) also launched a generation of AI aggregation platform called Wisdomnext.

Infosys aster suite

In a press release, the IT giant announced the opening of Infosy's Aster. The suite includes AI-powered real-time views of customers, brands and channels to offer businesses actionable insights.According to the company, the kit offers three main benefits. First, it claims to help companies create comprehensive marketing campaigns using technologies such as Unreal Engine 3D, augmented reality, virtual and augmented reality, and digital twin CGI (computer-generated imagery) modeling.

Second, Infosys Aster offers AI-enhanced content and creative services, smart recommendations from the company's existing marketing technology stack, and marketing insights. The company claims that the combination of the three will help its clients create cost-effective marketing campaigns faster by improving efficiency. In an example, the IT giant highlights the suite can offer real-time recommendations based on customer behaviour across channels.

Further, the company claims that Infosys Aster uses analytics and customer insights to personalise outreach, drive meaningful conversations, and create high-quality leads. This will be done by integrating Infosys Aster and the company's marketing technology systems. Infosys will also offer tools to generate predictive insights from customer data that can be used to influence pricing strategies.