TikTok is rolling out an integration with LTK, an app that allows consumers to purchase clothing based on recommendations from creators and influencers, according to select creator videos viewed . The collaboration could increase fashion designers' ability to earn affiliate commissions through LTK while also making it easier for consumers to discover the clothing and accessories designers are talking about.
If you are following a fashion designer in TikTok, you know LTK (formerly Liketoken.it). The application looks like a Pinterest or Instagram, but the creator can publish what you are wearing, bind directly to the website in question, so that viewers can purchase items. TikTok and LTK have transformed online shopping by giving consumers more information about their orders. For example, if you want to decide what size to order, you can search for specific products and their sizes in the respective apps.
If the brand is popular, you are more likely to find a clothing designer with a similar body type to you, making it easier to decide whether to order the product. Combining TikTok with the LTK app makes the experience even more convenient and strengthens TikTok's reputation as a shopping app, not just an entertainment destination. When creators use the new LTK integration, links to LTK products will appear in the comments section. For now, this will only appear in the TikTok app.
LTK has confirmed that the feature exists but cannot provide further comment or details at this time. However, content creators on Threads have posted messages indicating that they were invited to participate in the program, in addition to videos posted to TikTok with links to LTK.
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