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Apple is trying a new strategy to get its products into the hands of younger users. The iPhone maker launched a new marketing website on Wednesday as part of a rebranding of its Apple Watch suite of kid-friendly features. The site calls the Apple Watch "a great solution for kids" and shows how parents can use the device to stay in touch with their kids who are too young for smartphones: "Making calls and writing letters is easy. Know where they are. A great way to keep them active. It is independent for them. And in the message, the site said in the message, " Software that allows parents to manage devices according to their children's location is called "Apple Watch for children". Previously, it was called "family installation".
The Apple stage is that the time related to mobile phones can be called or write at home, giving your parents emotionally calm when your child leaves. What Apple has not clearly states is that the watch provides safety abilities and connections, and there are few applications and games on all social networks provided on smartphones. Changes in the brand match the efforts of a specific area of the country to limit or prohibit school smartphones. Fear is to cause damage and distractions related to the use of social networks by children.
Governor of Virginia Glenn Yonkin issued an executive order on Tuesday directing states to enact rules for cellphone-free schools, and public schools in New York and Los Angeles are also moving to restrict cellphone use. According to the Pew Research Center, 72% of secondary school teachers and 33% of all teachers say that mobile phones are a serious problem in class.
Apple introduced a family parameter in 2020, allowing parents to configure Apple Watch of children from their phone and control messaging options. The company added features that parents can use to turn off notifications and distractions during school hours, and also introduced an inexpensive and colorful model called the Apple Watch SE.
Apple Watch, which does not require a paired phone, will require a cellular connection, which generally costs more, as well as a monthly subscription with a carrier. A younger audience is essential for the Apple Watch, which was released nearly a decade ago: 34% of US teenagers own an Apple Watch, according to a May survey by Piper Sandler. Apple is also simultaneously marketing a device aimed at older Americans with safety features that can detect falls or car accidents or monitor heart health.
The watch sales include headphones and other accessories. Apple reported sales of wearable devices of $39.85 billion in 2023, down 3% from 2022. They accounted for about 10% of total revenue.
