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“There are no plans for a subscription mouse,” Logitech communications chief Nicole Kenyon said in a statement provided to The Verge and other publications. The statement came in response to the immediate backlash over a concept outlined by Logitech CEO Hanneke Faber, who shared her company’s early concept of an “eternal mouse” with Verge editor Nilay Patel on the Decoder podcast. Faber described the mouse's potential as a high-quality, software-controlled mouse that would last as long as a good watch. "I think the eternal mouse is one of the things we want to achieve," Faber said at the time. An outcry ensued over the idea that Logitec might be planning to charge a monthly fee for a common computer peripheral.
Now, Kenyon has responded to inaccurate reports about the interview, writing that Logitec's position is that "the mice mentioned are not actual or planned products, but rather a provocative glimpse into internal thinking about the potential future of more sustainable consumer electronics." This was actually the second statement Logitec had made to try to defuse the confusion caused by Faber's comments. The first was to provide customers with his intelligent home camera, as Faber's comments on podcasts implied. The fatigue of the subscription is real. Companies that provide a certain software support for products such as mouse and keyboard need to make a clear loan, but the "Subscription Model" is not a default response to each director of the new search for income. 。 To hear how "provocative" this argument sounds, listen to it for yourself or read the relevant section below:
What made a mouse forever?
It was a little bit heavy, it had some great software and services that needed to be constantly updated, and it was beautiful. So I don't think it's necessarily that far off from that. But again, back to the cost thing: sell the mouse once. I'd probably pay $200.
There's clearly something wrong with the economic model. Therefore, software is even more important when considering software. Can you provide a service model? In our video conferencing business, video conferencing has now become a very important part of our model and services and has become essential for our enterprise customers.
