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The mainland Chinese distributor of Nvidia Corp's products is looking to boost sales of the US company's graphics cards, the hardware used by gamers to boost computing performance, by offering them in a promotion with Black Myth: Wukong, the country's first triple-A video game. .
Guangzhou-based Maxsun, which distributes products based on Nvidia and Advanced Micro Devices technology, is offering a free digital key for the role-playing game Black Myth: Wukong with every purchase of Nvidia GeForce RTX 4070, 4080 and 4090 series graphics cards or computers. with this hardware until June 18.
A standard copy of Black Myth: Wukong is priced at 268 yuan (US$37). The video game, developed by Tencent Holdings-backed studio Game Science, is set to be released on August 20 for Windows and Sony’s PlayStation 5. Maxxuan's alternative advertising reflects increasingly fierce competition in China's graphics card market, where consumers are replacing Nvidia products with Chinese-made hardware from Moore Thread Technology, a graphics processor startup that listed last year in Washington.
However, some mainland players scoffed at Shangke Information Technology's new marketing strategy. Advertising has limited appeal because GPU (graphics processing unit) vendors need to focus on their target market," said Helen Ding, a gamer from the northeastern province of Liaoning. "Those who want to game won't buy a new GPU. "Initial domestic pre-orders for the Wukong are overbooked, the South China Morning Post reported on Tuesday, indicating that mainland demand has stalled. The game will also be available on WeGame, Tencent's flagship video game portal, and on rival platform Steam. Mainland player Richard Chen was one of those who pre-ordered a physical copy of the deluxe edition of Black Myth: Wukong, which costs 1,998 yuan. "I don't want to buy a new GPU for the game because it's not worth paying around 5,000 yuan for the game [during that promotion]," he said.
The global gaming GPU market is expected to reach $15.7 billion by 2029, up from $3.7 billion this year, according to market research firm Morder Intelligence.
