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The $3,500 Vision Pro mixed-reality headset has yet to sell 100,000 units in a quarter since its U.S. launch in February, and domestic sales are expected to fall 75% in the current quarter, according to market research firm IDC.
The gadget will be available internationally at the end of June, which should help make up for its weakness in the U.S. A more affordable edition - that IDC estimates would cost about half of half - should rekindle interest in 2025, but sales may not increase significantly in the coming year, said IDC .
"The success of Vision Pro, whatever its prize, will ultimately depend on the content available," said Francisco Jeronimo, vice-president of the IDC. "As Apple expands its products into international markets, it's important that local content is also available" Initial reactions to Apple's headset have been mixed, with many critics and early adopters praising its advanced technology, but some of Apple's biggest fans are now returning to the device. Its weight and tailor application and video content are one of the main reasons for people to turn their backs from gadgets. Provision did not improve after the start of Apple's quarterly profits.
The unimpressive start has spurred a rethink among Apple’s management, with the company planning a more budget-friendly version of the device. IDC’s Jeronimo anticipates that will more than double sales when it arrives in the latter half of next year.
