.png)
In addition to the regular and Apple Watch Ultra model updates expected in late 2024, changes are also being considered for the Apple Watch SE. Since launch, a new Apple Watch SE model has been released every two years
Apple is reportedly developing a more affordable Apple Watch that would use a plastic chassis instead of the current metal chassis. Tests have been conducted to replace the metal parts of the Apple Watch SE case with hard plastic to reduce production costs.
In addition to the regular and Apple Watch Ultra model updates expected in late 2024, changes are also being considered for the Apple Watch SE. Since its release, a new Apple Watch SE has been released every two years. Apple Watch SE is currently priced at $249 in the US and around Rs 29,000 in India. In comparison, the cheapest Galaxy Watch6 sold by Samsung is available for Rs 19,000. Users also have the option of going for the older model, the Galaxy Watch4 Classic LTE for Rs 16,199. The 2022 Apple
Watch SE has adopted a redesigned back case and uses a color-matched "nylon-composite" plastic material. If these reports are accurate, the entire chassis could now be made of plastic, which could cause environmental problems. Apple made its name in the smartwatch industry thanks to its powerful feature set that has proved to be a lifesaver for many people over the years. However, it faces unprecedented competition from more budget-oriented brands that have some of the most commonly used features. Although they cannot be classified as smartwatches per se, they have become very popular among those looking for a budget option.
In addition, sales of Apple smartwatches are also declining, especially in the US, as their market price has become saturated. In an effort to grow in the global market, Apple is trying to step up with the Watch Ultra, entering a field dominated by Garmin, a player that has been in the field for hundreds of millions of years.
In this case, Apple will look for ways to enter the low-cost market. While the Watch SE has long been their budget offering, it's still more expensive than most fitness trackers.
