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According to Gurman, Apple has "restored efforts" to develop with glasses. Apparently, the company wants to release these glasses in 2027, but Gurman says that everyone he has spoken to Apple does not believe that this release date is possible. This is in line with what other companies seem to be doing. Tech companies have approached EssilorLuxottica, which developed Meta-powered Ray-Ban smart glasses, for a potential partnership aimed at developing similar products. This comes after Meta restructured Reality Labs, its XR division, after unprecedented success of the Ray-Ban smart glasses.
Bloomberg Apple insider Mark Gurman reports in the latest newsletter that Apple has and has planned to follow the iPhone model with the Vision Pro. In addition, the company has re-evaluated its guidelines for use with glasses and is already developing the Visiono 3. Apple's Vision Pro was released in February of this year for a whopping $3,499. Despite renewed interest in the XR (augmented reality) industry, the cost is prohibitive for most consumers and VR enthusiasts. Even the discounted Vision Pro is out of reach for most people, Gurman said.
•Exciting price tag
•There is no killer app for marketing headphones
•Ordinary consumers are reluctant to wear headphones for long periods of time
Gurman also laid out several ways Apple could make the Vision Pro cheaper, while also noting the company's difficulty in doing so. His suggestions for reducing Vision Pro costs include:
•Removing the EyeSight Display (External Display)
•A lower-quality screen is used instead of a high-resolution Micro-OLED
•Put up with a less powerful chip
•Reduce visual throughput
Gurman admits that would make the experience much less compelling. He also claims that Apple is considering making a cheaper variant that needs to be plugged into another Apple device to work. Presumably this model does not come with a battery and therefore costs less. Gurman also claims Apple is already working on the next big update for Vision Pro. According to Gurman, the Code is considered "discovery", in Vision 3 are scheduled to be released next year. There is no detailed information on Vision 3, but if the name of the code is needed, we can see that the focus of the update is to allow people to use their headphones outside. Finally, Gurman had an interesting proposition for Apple. Gurman advises not to think of the Vision Pro as the be-all and end-all, but to focus the Vision headset on a specific niche. Like the above example of Apple Watch becoming a fitness tracker. One of the examples he gives is a scenario where Apple's headphones are only used for entertainment, FaceTime and as an external display. Our Apple Vision Pro review found it to be one of the best AR headsets on the market right now. It feels great, the screen is great, and visionOS is very intuitive. But the fact of the matter is that most consumers simply are not willing to spend so much money on a technology they think is a passing fad.
