YouTube takes a baby step towards labeling authentic video

YouTube isrolling outa newtag that willshow if a video was uploaded from a real camera withimages and audiounaltered. The new "Shot on Camera" tag can be seen in action thanks to digital content authentication service Trupic, which uploaded the video to its channel and triggered a disclosure in the video's description panel. Trupicclaims to have the "first authentic C2PA content-authenticated video on YouTube."YouTube relies on the C2PA standard to determine the authenticity of uploaded videos, which means the feature only works with recording devices and tools that support the metadata. The site's help page for the new feature states that the tag "indicates that the creator used certain technologies to verify the origin of the video and ensure that the audio and video have not been altered." Additionally,to display the label,creators must use C2PA version 2.1 or later tools. So, we probably won't be seeing this label regularly for a while. Companies like Leica began implementing content identifiers into hardware last year; however, it’s not yet clear whether those identifiers will trigger YouTube’s labels. Google rolled out an“altered or synthetic content” labelearlier this year that requires YouTube users to self-identify their uploads (scout honor!) that contain AI-generated content.