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Bumble is increasing its investments in AI and expanding its features with new features to stay relevant amid a generational shift in younger users' dating behavior. At Goldman Sachs' annual technology conference on Monday, Bumble CEO Rhydian Jones provided further details about the app's future AI features, including photo selection tools and features to assist with conversations and profile creation. Jones used to work in the last presentation of Bumble before.
In a phone call with an investor, she states: "I imagine a new function controlled by artificial intelligence. This includes a photo collector that promotes the process of creating a profile and conversation support that help customers find their own confidence. We have an ambitious vision for how AI can improve the value we provide to our customers at every stage of dating: profile creation, discovery, engagement, and at the core of matchmaking relationships. The new AI-based features are expected to be released on the app this winter. Bumble's photo picker tool will face stiffer competition from Tinder, which launched an AI-powered "Photo Picker" feature this summer that offers users selfie suggestions taken from their camera roll. Tinder currently has 9.6 million paying users, compared to Bumble's 2.8 million as of Q2 2024.
Based on Jones' comments yesterday, this suggests the company is also working on developing additional tools to assist with profile creation, but did not provide specific details. "We want to keep the bar high for creating a profile, but we also want to reduce the friction that exists for users. Users experience a lot of anxiety when creating a profile. We’re going to make that as smooth as possible. So profile creation is a big one,” Jones noted during the conference. Creating a profile involves more than uploading a photo: users also need to come up with an appealing profile and tips to attract potential matches. It's unclear how Bumble plans to use AI to enhance this experience. Bumble did not respond to a request for comment.
If Bumble introduces more AI-based profile creation features, the company could potentially copy them from Tinder's future product roadmap. Tinder’s chief product officer, Mark Van Ryswyk, once discussed the idea of using generative AI to write dating profile bios.
Additionally, using AI to encourage singles to be more creative with their opening lines seems like a no-brainer for Bumble. Last year, the company released an AI-generated icebreaker feature for Bumble for Friends, its friendship-focused product, so it would make sense for the dating app to release a similar feature. With the icebreaker feature, users can create messages based on another person's profile. Jones said: "[Another] key factor is that our clients are happier and more successful, and they're having healthy conversations with each other. So we want to give people more support to have healthy conversations."
In addition to its recently announced AI features, we can expect Bumble to further expand its approach to AI in the future. Whitney Wolf, the founder of the Bumble, shared the fact that her idea of online knowledge earlier can see the assistant spent on many dates on behalf of the concierge de date or user. I was doing it. Bumble, on the other hand, has been using AI for several years for security function. For example, its "Deception Detector" tool finds and removes fake profiles, spammers and scammers, while its "Private Detector" feature automatically blurs nude photos. The company recently introduced a new option that allows members to report profiles if they believe the photos or videos were created using AI. Jones reiterated at the conference that Bumble is hesitant to launch new paid features as it continues to improve the free experience. That includes expanding opening gestures, adding interest filters and additional settings for the chat timer (which currently only gives users 24 hours to send a message), and improving the matching algorithm.
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